Birth Control Mobile App

We worked with a client from FemTech Collaborative to develop a medical mobile application that helps individuals choose a birth control method that aligns with their reproductive and lifestyle values.
Project Overview

Medical Mobile App Design
February - March 2020
Group Project


Karen Escarcha
Carol Ho
Xuehui Zhang


Evaluative Research, Sketch, User Flow, Information Architecture, UI Design


IxD Studio with Raelynn O’Leary and Ashley Deal
Spring 2020

The nuances among all the 18 birth control options can overwhelm individuals when they are trying to make a decision. The process of choosing a birth control method often involves misguided information, and confusion. Without a comprehensive understanding of people's reproductive values can lead to an unsuitable choice for them.
Expert Interview
Our client is the Director of the FemTech Collaborative at University of Pittsburgh, who is creating a suite of digital tools that helps people clarify their reproductive health goals and values, and navigate preference-sensitive decisions. We were able to learn about reproductive oppression, current frustration on decision making of birth control and sterilization, and the importance of reproductive autonomy. We meet with her multiple times to integrate her medical expertises into our design.
How might we help individuals choose birth control methods that align with their reproductive and lifestyle values?
Information Architecture
The following information is required to be included:
Early Wireframe Sketch
We started to brainstorm ideas, and investigated potential features and interfaces based on the assumptions we had so far. Through the process, we critiqued on each other's ideas, and build shared representation. Although many ideas were proven later, through research, not suitable for our design, it is still an important step for our team to reach certain consensus.
Evaluative Research
2 Interviewees: a 18-year-old freshmen female, and a female in her 40s with 3 children
User Testing Insights
Trustworthiness & Clarity
Concrete Representation on Reflection & Visual Elements
Inclusiveness in Language
User were confused about reasons behind asking certain questions. Because our language was relatively more caring and personal compared to a doctor, users were confused on the emotion-oriented language rather than medical professional tone.
Open-ended reflection activities were confusing. Users preferred reflection activities with more guidance.
Also, some visual element were abstract and hard to understand.

The way we ask certain questions could potentially make assumptions on individuals who take the survey, and didn't consider edge cases.
Final Wireframe
Based on the insights from user testing, I modified the questionnaire wireframe:
High Fidelity Mockups